Arts Marketing Europe 2018: Implement change

Friday 2 March 2018

This one day conference will inspire and motivate cultural marketing professionals working across the sector, it will help you keep pace with the ever changing face of marketing and find out what marketing strategies leading organisations have successfully implemented to achieve their goals.

Be inspired by our speakers, get motivated to implement change within your organisation and network with arts marketeers from across Europe.

© Elodie Burrillon |

© Elodie Burrillon |

Our speakers are: 

Georgia Taglietti

Communications and Digital Director, Head of International Media, Sonar

As the Communications & Digital Director Georgia develops and implements the brand message across all communication channels especially, social networks and at an international level as well as developing an effective PR and marketing strategy. As the Head of International Media she expands and cultivates relationships with all international key media assets and strategic contacts where appropriate, as well as steering design and managing the agreed PR and media annual plan.

Presentation Title: Ethos and Pathos: The Thin Line Between Culture and the Profit Making World

Chris Condron

Head of Marketing, Tate

Chris Condron is Head of Marketing at Tate. He is responsible for developing cross-channel advertising and brand partnerships for Tate to develop new audiences across the London galleries.

Chris Condron joined Tate over two years ago after having spent over a decade working in advertising agencies in London including Wieden + Kennedy, Work Club & Havas.

Chris has run a number of cross-cultural and music events in his spare time as well as a whiskey tasting club that he normally keeps quiet about.

Presentation Title: Reaching New Audiences, Breaking the Model

JoJo Tyhurst

Communications Manger, Punchdrunk

JoJo is a creative idea generator with a love of digital and is passionate about making the arts accessible to the widest possible audience. She is Communications Manager at Punchdrunk, who have developed a phenomenal reputation for transformative theatre productions that focus as much on the audience and the performance space as on the performers and narrative.

Prior to this, JoJo worked at Artichoke Trust, marketing large scale outdoor arts events across the UK, including Lumiere Durham, Lumiere London, Temple and London’s Burning.

Presentation Title: Fortune Favours the Bold: Developing Audiences in China

Raffaela Vandermuhlen

Head of Brand Strategy and PR, Dutch Design Foundation

After working several years as a general manager at a design agency, Raffaela now works as a Head of Brand Strategy & PR for Dutch Design Foundation (DDF). In this role she is part of the management team and responsible for the communications, brand development and PR strategy of a diverse number of projects, including Dutch Design Week, that are being initiated by DDF.

Presentation Title: Not Content, Contact is King – Why Serendipity Management Matters for Meaning

Ingrid Matts

Head of Marketing, Penguin Press, Penguin Random House

Ingrid is Head of Marketing at Penguin Press who publish Penguin Classics, Allen Lane, Particular and Pelican books.

Ingrid is responsible for campaign, brand and team management across the Allen Lane and Particular list, coordinating marketing campaigns as well as leading on external and internal communications. She also works on the strategy for building and sustaining key author brands.

Presentation Title: A Rebel Year

© Elodie Burrillon |

© Elodie Burrillon |

Cas Boland

Head of Marketing, Van Gogh Museum

Cas is Head of Marketing Van Gogh Museum and is responsible for Van Gogh Museum’s global brand, corporate communication, marketing campaigns, customer insights and trade & sales.

Prior to working at Van Gogh Museum, Cas was Head of Marketing at TivoliVredenburg and was responsible for developing and implementing its strategic marketing plan and the introduction to the market of this brand new music venue, ‘TivoliVredenburg’, consisting of 5 halls, a cafe and a restaurant, located in Utrecht.

Presentation Title: Van Gogh Museum’s Brand Revisited

Jackie Westbrook

Marketing and Communications Director, Edinburgh International Festival

Jackie is the Marketing and Communications Director for the Edinburgh International Festival, an unparalleled celebration of the performing arts and an annual meeting point for peoples of all nations. Committed to virtuosity and originality, the International Festival presents some of the finest performers and ensembles from the worlds of dance, opera, music and theatre for three weeks in August.

Presentation Title: Brand ’n’ Branding

Aoife Flynn

Head of Audiences and Development, Irish Museum of Modern Art

Aoife Flynn is the Head of Audiences and Development at IMMA, the Irish Museum of Modern Art. Prior to joining IMMA she was a marketing and communications consultant in the arts and creative industries and a live music curator.

In 2017 Aoife delivered a brand refinement project for the museum’s identity and in 2018 she will be developing a new content-led website and digital strategy for IMMA that aims to increase engagement and create a rich online experience for visitors and non-visitors alike. She believes strongly in the power of digital to connect audiences with contemporary art.

Presentation Title: Thinking Digital – The Museum As A Publisher


The event takes place at the Tobacco Theatre, Nes 75-78, 1012 KD Amsterdam, The Netherlands

For further information about the conference, and to purchase tickets please visit:


Social Media links

Twitter: @ArtsMarketingEu
Facebook: Arts Marketing Europe

Related Posts

Leave A Comment