Google continues his seduction offensive towards museums and heritage organisations by offering them the opportunity to create a virtual exhibit application through Google Open Gallery.
What Google Open Gallery?
As you probably already know, Google has developed a very strong bond with museums around the world through its Google Art Project. Google Open Gallery therefore directly follows this strategy by offering museums, galleries and artists to integrate their content and create virtual exhibitions easily by the means of this tool.[Youtube] http://youtu.be/Bdl03NGUtOo [/ youtube]
What are the projects created?
To see current museums projects, I invite you to click here.
The tool is good enough although it offers exact same services to anyone and requires institutions to apply to receive more info. Open Gallery being free of charge, it seems pretty obvious that it may present some limitations.
However, one point seems problematic to me and it is clearly stated in the terms and conditions:
When you upload, submit, store, send or receive content to or through our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content. The rights you grant in this license are for the limited purpose of operating, promoting, and improving our Services, and to develop new ones. This license continues even if you stop using our Services (for example, for a business listing you have added to Google Maps). Some Services may offer you ways to access and remove content that has been provided to that Service. Also, in some of our Services, there are terms or settings that narrow the scope of our use of the content submitted in those Services. Make sure you have the necessary rights to grant us this license for any content that you submit to our Services.
Through these partnerships, Google is now positioned as the preferred content provider, sometimes the hard way, because if Google can use your content for its own promotion, you will always remain the owner of your content and therefore responsible before the law regarding copyrights.