Snapchat Unites With Jeff Koons for a Globe-Spanning Augmented Reality Sculpture Project

Over the years, Jeff Koons has staged monumental public art installations around the world—most recently with his inflated Seated Ballerina at Rockefeller Center. Now, the artist is on the verge of simultaneously placing artworks in New York’s Central Park, on the National Mall in DC, in Chicago’s Millennium Park, and indeed at highly photographed sites around the world, thanks to Snapchat and the magic of augmented reality.

Snapchat’s collaboration with Jeff Koons. Screenshot courtesy of Moshe Isaacian via Snapchat.