This site aims to share professional informations and best practices. Culture and Communication is targeted at culture professionals, and more specifically museum professionals, but also passionate fans (and there are quite a lot).
This site wishes to highlight and share good practices in communications, marketing and sponsorship in the museum field. Here you will find interviews with professionals just like you and who tell you about their business, but also their tips and projects.
The public cultural sector is still fairly unresponsive to communication, marketing and new media. Most museums are there because “it’s there” and they have to compose with it.
However (and fortunately), this is not the case for all. And these professionals usually struggle to make their voices heard.
We also offer advertising and consulting services.
Culturecom, that’s 145,000 visits for the second quarter of 2019 alone. Our readers are mainly French-speaking cultural professionals, students and researchers, 60% from old Europe (France, Belgium, Germany and the United Kingdom ) and 30% of the New World, mainly Quebec and the eastern United States.
Are you representing a trade fair, a education or training institute, an equipment manufacturer, a cultural communication agency or simply a cultural organization wishing to communicate with its audience? We’re here to accompany you.
Our proposals range from classic display advertising to sponsored editorial, tweet or Facebook post, whether on our blog or on a wider network of influential bloggers in the cultural sector.
Finally, we respect our readers. Consequently, although being an online media, we adhere to the ethics of the press and to the law n ° 86-897 of August 1, 1986 reforming the legal regime of the press and its article 10. We therefore systematically mention everything publi-advertising in the body of the article and by a specific category “Publi-advertising”.
The Arts Management Club is the consulting agency behind Culturecom.
We work both in business and in institutions or non-profit organizations to help you, for example:
- reach new audiences and improve their conversion journey,
- position your marketing strategy,
- create, train and support your sales and customer service teams,
- detect possible synergies within your organization and help you improve certain processes in order to increase efficiency and reduce silos.
CONTACT US
AUTHORS
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Founder and Chief Editor of Culturecom
Founder of The Arts Management Club
I have worked for major content media, content and entertainment companies. Loving exhibits, I have always been interested about the organizations and the people behind the scenes. I also think that the arts shall be accessible to all, that is why I have published two books on the digital museum, at the Editions Le Manuscrit.
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After obtaining a Masters degree in Art History at the Sorbonne in Paris, Audrey Gouimenou worked as an educator at the Musée des arts et métiers for three years, before moving into communication project management. Her education has left her openminded to wide-ranging expression in contemporary art, as well as with the need to introduce an artistic dimension to all of her projects.
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I am an entrepreneur based in Shanghai (China). I will analyse the best Adverstising campaign in China for you. Do not hesitate to post comments and ask your questions.
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Democratization and democracy of culture, participatory financing (crowdfunding), development and sustainability of cultural structures, etc., are themes of particular interest to Isabelle Jouve, fond of art and writing.
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My name is Cyril Leclerc. I offer, as a freelancer, consulting and communication support to cultural and artistic organizations. Graduated in History of Art and Cultural engineering, I have, throughout my career, specialized in communication until it became my job. In particular, I have spent seven years in charge of communications at the Abbaye aux Dames, la cité musicale (Saintes - France). I am particularly interested in how marketing tools can help cultural projects and how communications can enrich a cultural project and bring it meaning ... I talk about that on communicant.info on, my blog, and also on Culture & Communication!
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Community Manager / Digital communications officer at the Cité de l'architecture & du patrimoine, I have been developing the institution's presence on social networks for several years. With a degree in communication (IUT Paris 5) and in tourism (ESTHUA) in hand, I naturally turned to culture ... and communication through events with the organization of the FIAC and the 2008 Book Fair. I discovered on-line communication at the end of my studies, I immediately loved deciphering the html language, sending newsletters and creating fake profiles on Facebook… This is also why I teach with students and future professionals in communication.
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Ronan Bretel is currently studying law and is a web arts blogger and a consultant in communications for the arts market. He has also founded "Mimesis Communication" (www.mimesis-communication.fr). He is fond of culture, heritage and history.
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PhD student in Management Sciences (Marketing of Arts and Culture) at the University of Burgundy (Thesis supervised by Professor Dominique Bourgeon-Renault)
I share with the other contributors on this site a pronounced attraction for museums (particularly fine arts and modern art) and for digital technologies, as well as a common reflection on how to put the seconds at the service of first.
My current doctoral work focuses on the impact of interactive mediation tools (multimedia guides, smartphone and tablet applications, multitouch tables, augmented reality, etc.) on the visiting experience of audiences. This work has so far allowed me to collaborate with the Museum of Fine Arts of Dijon and that of the city of Rennes (GAMME project).
This doctoral work has become a passion that I also share through my press review Scoop it: Museo tics and tricks
Publication:
Jarrier E., D. Bourgeon-Renault (2012), "Impact of interactive mediation devices on the museum visit and on visitors'behavioural intentions", International Journal of Arts Management, Vol.15, n ° 1
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After years of studying ancient greek and latin, Robin tried to reconcile his love of culture with his passion for the web, lolcats included. That's why he graduated with a Master's degree in Digital Communication at the Sorbonne University, before working for the PR of Museomix, first in France and then in Montreal.
He also painfully wrote two essays dedicated to mutations of the cultural industries linked to the emergence of digital technologies.
Twitter account: @robindotfr
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Expert in regional advertising in all its forms and customer manager in a major press title, I am curious and jack-of-all-trades. I love to learn and marvel and I hope you do too!
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Seph Rodney was born in Jamaica, and came of age in the Bronx, New York. He has an English degree from Long Island University, a studio art MFA from the University of California, and has submitted a research PhD thesis at Birkbeck College, University of London on how the rhetorical figure of the visitor has changed in art museum discourse in the last generation and how this change is conditioned by UK government cultural policy, the new museology, the onset of an experience economy and the rise of marketing and branding as the primary methods for visitor engagement and audience development.
He writes about contemporary art for several publications, which include Hyperallergic, Artillery Magazine, and the Nomadic Journal. He created, produced, and hosted a radio show in London called The Thread, broadcast on Resonance FM from 2008-2011. He has been a featured speaker in the Favorite Poem Project.
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After studying at Sciences Po Lyon, Antoine ROLAND worked for 7 years in business strategy consulting.
In 2012, he founded {CORRESPONDANCES DIGITALES] and provides cultural establishments, universities, schools and cultural companies with his skills in terms of advice and training.
Communication expert, passionate about the transformations induced by digital technology in the cultural sector, he is associate professor in communication strategy at CELSA and teaches at the Ecole du Louvre, at the Burgundy School of Business, intervenes at ESSEC and in international establishments (notably in Shanghai).
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Matt Banner is the owner and writer for On Blast Blog, a resource for both bloggers and online entrepreneurs to find everything they need to better themselves and build their brand. You can find him on Facebook and on Twitter
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Maria Vlachou is a Consultant in Cultural Management and Communications based in Portugal. She is also the author of the blog Musing on Culture http://musingonculture-en.blogspot.com and the executive director of Access Culture http://acessocultura.org
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A Paris-Dauphine graduate, Clélia Dehon specializes in supporting and developing audiences in museums and exhibition venues. As an insightful and connected mind, she is interested in the use of the digital as a tool for mediation and wrote a dissertation on the uses of the cell phone at the museum.
Clélia is in head of mediation at the Fondation Louis Vuitton in Paris.
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