Arts & Culture Remain Less Important To Younger Generations (DATA)

Data suggest that audiences do not “age into” greater concern about arts and culture. If organizations want people to care, they need to work to change people’s cause priorities.

Data continue to suggest that the idea of millennials and younger members of Generation X “aging into caring” about certain causes – simply as a function of aging – is false. At IMPACTS, we call this phenomenon cause durability.

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