Arts & Culture Remain Less Important To Younger Generations (DATA)

Data suggest that audiences do not “age into” greater concern about arts and culture. If organizations want people to care, they need to work to change people’s cause priorities.

Data continue to suggest that the idea of millennials and younger members of Generation X “aging into caring” about certain causes – simply as a function of aging – is false. At IMPACTS, we call this phenomenon cause durability.

Read the full article here.

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One Comment

  1. Theresa Mccall
    Theresa Mccall
    18 July 2017 at 23:07 Reply

    RT @culturecomblog: (Arts & Culture Remain Less Important To Younger Generations (DATA)) – https://t.co/VJJPu7dIXc https://t.co/dn1Jc6uz05

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