1 – Take your time
2 – Get a head start
3 – Take a step back
4 – Take the lead
Madness is always doing the same thing and expecting different results.
- If you have a small team and a generous budget, don’t choose the same agency as your neighbour, but try new things.
- If you have a large team and no budget, create content and innovate in your working process, trying to be inclusive in your approach and working method.
- If you have a small team and no budget . . . well, you’ll need to be smart to not exhaust yourselves! Identify your strengths and use them.
5 – Take your pulse
In London free cultural activities are rare. By making their exhibition free the Tate was able to welcome a large and diverse range of visitors. To share a hip musical programme every month Uniqlo Tate Lates invites contemporary DJs to London to play in the atmospheric South Tank and in the new Terrace Bar.