Growing Competitor for Visitation to Cultural Organizations: The Couch (DATA)

During their free time, would people rather go out or stay in? Here’s what cultural organizations need to know about the growing “couch contingent” audience.

Organizations tend to believe that other cultural organizations and destinations are their primary forms of competition for visitation. For folks who want to go out in the first place, this is often the case. But what about those folks who would rather not get out of their PJs?

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