This post is part of our press review.
Google’s take on museums is archiving millions of artworks – and, in VR, pioneering an entirely new art form.
At the Google Cultural Institute in Paris, Charlotte Fechoz is admiring Vincent van Gogh’s The Starry Night. The painting, of course, isn’t here; it’s been in the MOMA in New York since 1941. Instead, Fechoz – the co-ordinator of Le Lab, as the Paris workspace is known – is viewing the masterpiece on The Wall, an 18m-wide, two-storey-tall screen designed for viewing artworks at massive scale.