This site aims to share professional informations and best practices. Culture and Communication is targeted at culture professionals, and more specifically museum professionals, but also passionate fans (and there are quite a lot).
This site wishes to highlight and share good practices in communications, marketing and sponsorship in the museum field. Here you will find interviews with professionals just like you and who tell you about their business, but also their tips and projects.
The public cultural sector is still fairly unresponsive to communication, marketing and new media. Most museums are there because “it‘s there” and they have to compose with it.
However (and fortunately), this is not the case for all. And these professionals usually struggle to make their voices heard.
This site helps to make them heard (yeehah!).
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Aude MATHEY
New media and arts enthusiast, I’ve a comprehensive marketing and business development experience.
I represent Getty Images in Quebec (Canada) as a Business Development Manager.
In the past, I’ve worked as a Communications Consultant to help cultural institutions on their online, viral marketing and content projects. Therefore, I have worked for Soulages Museum in Rodez or Fête de la Musique in France.
Apart from my great job at Getty Images, you can find me wandering in museums and art galleries, and the nose in the air looking at architecture while walking in cities. I am definitely a #museogeek and museum lover: I direct (since 2007) a blog on best practices for cultural and PR professionals, coordinate the communications strategy for Museomix MTL at the Museum of Fine Arts and am part of the board of directors of Museum Africa in Chicago.
My passion for digital museums led me to write two books on the virtual museum, one in 2006 and the other in 2011. Both are in French and published at the Editions le Manuscrit, Paris.
What I love: Middle Ages.
PS: My name is Aude, no Odd or Audi
(even though, the last ones are nice cars)
Twitter: @AudeMathey
Contributors
Ronan Bretel
Passionate about culture, heritage and history, Ronan Bretel currently studies law and writes on cultural web. He has also creatd Mimesis Communication.

Audrey Gouimenou
Graduated from a M.A. in Arts History from Paris 1 - Sorbonne, Audrey Gouimenou has wandered the galleries of Musée des arts et métiers for 3 years as an scientific mediation assistant, before turning herself into a communications professional. Her studies gave her an open mind and help her to add a creative dimension to her projects.
Twitter: @lamlleaudrey
Virginie Chauveaud-Brochereux
Virginie handles both business development and project management at Archiduchesse agency; a 360 communication agency based in Paris and Reims. Expert in communications strategies and sustainable communications, she has worked in the financial field before joining the agency and managing mostly institutional clients but also major retailers.
Mathias Doisne
After studies in history, Mathias became graduated in e-tourism and cultural engineering. He has a deep attraction for everything that could be web-produced. His curiosity leds him to learn more about culture, new technologies and digital tourism. After having spent 1 year in Québec, he shares with us here his love of the Belle Province.
Twitter: @MDoisne
Elodie Jarrier
Ph. D in Management Sciences (Arts and Culture Marketing) at Université de Bourgogne (Pr. Dominique Bourgeon-Renault).
Her current thesis studies the impact of mediation digital tools (such as multimedia guides, smartphones apps, etc.) on the visit experience. This work helped her to work so far with Dijon and Rennes Fine Arts museums ( GAMME project).
This work has also become her passion, passion she shares on her press review: Museo tics and tricks.
Twitter: @elodiejarrier
Clélia Dehon
Clélia is currently community manager at Centre Pompidou. Graduated from Université Sorbonne nouvelle and Paris-Dauphine, she is specialized in public development in museums and galleries. Curious and connected, Clélia is passionate about the use of digital tools for mediation puposes and has written a dissertation on the uses of the mobile phone in museums. She belongs to Muzeonum community and writes interviews for Club Innovation & Culture (CLIC).
Twitter: @Cleliadh
Cécile Mathey
On November 14th 1983, the world has lived (yep and as the author of that blog) the birth of an adorable baby, Cécile.
After a M.A. at Sciences Po Grenoble, Cécile has proceeded in the dark waters of delinquency and recidivism prevention before turning into a communications professional. She is currently in charge of international public relations for a large engineering college. Her unconditional love for her sister brings her time to time to write some lines on this magnificent blog; Culture and Communications.
Twitter: @cilouninou
Laurent Mathey
Laurent Mathey is the brother of Aude Mathey, which explains how he has been able to become so easily a contributor on culture-communication.fr. Frustrated [and frustating NDLR] scientist, disabled musician and lobotimized joker, he is a fan of Doctor Who and French fries, Evangelion and mochis, chocolate and Alice Cooper.
He stopped liking Wagner since Poland has been protected by international treaties related to the protection of endangered species.
Almost 4 years younger than the blog manageress, our young gigolo, as Cartesian-minded as an East-European vampire slayer, feels that he has the ultimate obligation to inflict to this blog readers a diverse mix of Japan-related words where he currently lives and in which he tries to behave as a “real French”. Which is actually not such a nice idea or diplomatically desirable. Banzai!
Claire Gayet
Community manager / Digital communications executive at Cité de l’architecture et du patrimoine, she has been handling the instituion’s presence on social networks for several years. Graduated in communications (IUT Paris 5) and tourism (ESTHUA), she naturally looked at the cultural sector… and communications and events managements, as she participated in the organisation of the FIAC and Salon du Livre 2008. Claire has discovered on-line communications after graduation and has immediately loved to decode html code, send newsletters and create Facebook profiles… That’s why she also teaches to students and wanted to contribute to that blog.
Twitter: @ClaireGayet
