Mission Motivated vs. Transaction Motivated Members: What Your Cultural Organization Needs To Know (DATA)

17/07/2016

This post is part of our press review.

Data suggest that members to cultural organizations often fall into one of two categories – and the categories tell a lot about how to engage these members.

https://youtu.be/WIBQ8WeWsQU

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About : Aude MATHEY

Founder and Chief Editor of Culturecom Founder of The Arts Management Club I have worked for major content media, content and entertainment companies. Loving exhibits, I have always been interested about the organizations and the people behind the scenes. I also think that the arts shall be accessible to all, that is why I have published two books on the digital museum, at the Editions Le Manuscrit.