Mission Motivated vs. Transaction Motivated Members: What Your Cultural Organization Needs To Know (DATA)

17/07/2016

This post is part of our press review.

Data suggest that members to cultural organizations often fall into one of two categories – and the categories tell a lot about how to engage these members.

https://youtu.be/WIBQ8WeWsQU

Read the post here

About : Aude MATHEY

Nice marketing nuts in a great circus, I am also a blogger and the founder of Culture and Communication. As a museum lover, I've always wanted to know more on what was backstage. My two books on virtual museums have been published at the Manuscrit editions. My cup of tea: Middle Ages.