What is the point of social media analytics?

Now, in 2016, everyone knows about web analytics, i.e. the way to measure the traffic on one’s website in order to make it even more efficent and oriented to the needs of the visitors.

Like Share Social Media News Feed Concept -  © <a href="http://www.shutterstock.com/pic-369008021/stock-photo-like-share-social-media-news-feed-concept.html?src=oIDVLEHX3sE-1p5aAyhGDA-1-32">Rawpixels / Shutterstock</a>

Like Share Social Media News Feed Concept – © Rawpixels / Shutterstock

But did you know that there were analytics for social media as well?

What are social media analytics?

Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities.

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It is actually pretty similar to web analytics as it helps you to gather visits and views data but it also gathers other very useful information such as: engagement rate, conversation rate and in the case of paid socia media: conversion rate!

Depending on the KPIs you’ve set up, a social media analytics tool such as Sotrender can help you to see if you’ve reach them.

What do I need to measure?

In social media “content is king” – Choosing the right content is a key factor for your continued success. With a social media analytics tool, you can check the impact and engagement of various messages. Different forms, like photos, links, or videos can be compared. You will know which posts are attractive, and which are a waste of time.

Such a tool will also help you plan your communication and publish posts on Facebook directly. You can also discuss various content proposals and gather proposals of content and gather the opinion and approval of others. As a result, in one location, you can see all the activities of one or more Facebook profiles that you are working on. As a result, you will be better informed and you won’t overlook a thing.

Such a tool seems pretty mandatory for a social media marketing professional. Do you use one already?

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